Pricing Strategy Workshop (PowerPoint PPT)

This is a presentation used for conducting a pricing workshop for your organization or a client's. It covers, among others, the following:
•  Pricing framework & Implementation
•  OEM pricing
•  Distributor pricing
•  New product pricing
•  Bundle pricing
The presentation has 130 slides.

See also "Solutions Pricing Workshop"
See also "Spare Parts Pricing Strategy"
See also "Pricing Strategy Implementation Toolkit"

The Pricing Strategy Workshop document is a comprehensive guide designed to equip your team with the tools and frameworks necessary for effective pricing decisions. It delves into the intricacies of understanding customer value, assessing potential pricing levels, and developing strategies to capture that value. The workshop emphasizes the importance of structured, repeatable processes, ensuring that your pricing strategy is both sustainable and adaptable to market changes.

You'll find detailed sections on OEM pricing, distributor pricing, and new product pricing, each tailored to address specific challenges and opportunities within these areas. The document provides actionable insights into managing price when OEMs have leverage, negotiating long-term agreements, and developing clear bidding strategies for auctions. It also covers the critical aspects of assessing and utilizing customer lifetime value, ensuring that your pricing decisions are grounded in a thorough understanding of customer profitability over time.

The workshop includes practical case studies and examples, illustrating how leading companies have successfully implemented these strategies. These real-world scenarios provide valuable lessons and best practices that can be applied to your own pricing initiatives. The document also outlines the key organizational enablers that support effective pricing, such as incentive systems, information systems, and external networks, ensuring that your pricing strategy is aligned with your overall business goals.

The document guides you through the process of piloting new pricing strategies, from establishing the imperative to building the necessary enablers and launching the pilot. This step-by-step approach ensures that your team can confidently implement and refine pricing strategies, driving improved profitability and competitive advantage.